Google Ads for Handyman Services
Watch this case study to see the results we generated for this handyman business
Live in 2-3 Days · Monthly billing · cancel anytime
How we run handyman campaigns
Keywords & Ad Groups
We build ad groups around the type of searches that lead to high value customers. So when people enter problem based searches looking for solutions to issues like trim carpentry, built-ins, deck and railing repairs, door replacement, and multi-day punch lists, they see your ad first.
Ad Copy
The ad copy we use has been proven across dozens of handyman campaigns all across the USA & Canada. We make sure the headline always closely matches the search the homeowner typed in, then we lean on the pain they’re currently experiencing while positioning your company as the solution to that pain. This drives higher click-through rates, lowers CPC’s, and ultimately generates higher-quality, highly motivated leads.
Landing Page
Next we send the traffic to a landing page that closely matches what the homeowner searched for. On the page we provide them with information, answers to their questions, and finally feature a few of your best Google reviews. This formula routinely converts 1-in-5 clicks into a lead.
Lead Tracking
No campaign is complete without lead tracking and review. We sit down with clients and review the leads we’ve generated, every week. We sort them by quality and use that information to inform the changes we’ll make to the campaign next week. This means the cycles of feedback and improvement never ends.
Frequently Asked Questions
The fee covers all the hands-on work that keeps your campaigns performing. That’s building and structuring your account, writing and testing ads, managing keywords and negative keywords, adjusting bids, and setting up conversion tracking so we can see which clicks turn into real calls and leads. You also get straightforward reporting and a real person to talk to when you have questions. The fee is separate from your ad spend. Ad spend goes straight to Google.
No, and you should be careful with anyone who does. Results depend on your budget, your reviews, your market, how much your competitors spend, and how well your offer converts clicks into calls. What we do stand behind is the work. We manage your account like it’s our own, we’re upfront about what’s happening, and if something isn’t working we tell you and we fix it. Our whole focus is local service businesses, so we’re not guessing. We know what it takes to bring in the calls that actually grow your business.
It depends on your service, your area, and how competitive your market is. As a rough starting point, most of our local service clients spend somewhere around $50-$100/day. The right budget lets us gather the data we need to optimize your campaign. We’ll settle on a starting number that fits your goals on our first call, then scale up once we see what’s working.
Yes, the best campaign in the world falls flat if it sends people to a page that doesn’t convert, so we build the landing page as part of the service. It’s built to do one thing: turn your ad clicks into calls and leads. That means clear messaging, an obvious way to get in touch, and a layout that loads fast and works on a phone, since most local searches happen on mobile. Your ads and your page work as one system, not two separate pieces.
Yes, we work inside your ad account, and you keep full ownership the entire time. Your history, data, and settings all stay with you. If we ever part ways, you keep everything. Some agencies run your ads in an account they control, so if you leave you walk away with nothing. We don’t do that.
You can cancel anytime you want. We don’t do contracts. All we ask is that you give us at least 24 hours notice so we have time to cancel your subscription billing.