Google Ads for
Foundation Repair
Why foundation repair campaigns waste money
Foundation repair has a brutal traffic problem. The same keyword set attracts the homeowner about to spend $30,000 on piering and the DIYer looking for a tube of epoxy. Left alone, Google will happily spend your entire budget on the second group.
Then there are the national franchises bidding aggressively on every structural term in your metro, and the free-inspection shoppers who book an appointment, take your assessment and shop it to three competitors.
None of that is solved by optimising bids. It is solved by a keyword and negative structure already proven across foundation accounts, plus a landing page that qualifies before it books.
Built for foundation repair, not adapted from another industry
Structural intent only
Ad groups built around piering, slab jacking, bowing walls and settlement, with a negative list refined across foundation accounts that blocks DIY, materials and academic traffic before it costs you a click.
Franchise-proof positioning
You will not out-spend a national brand, so we do not try. The landing page leads on local engineering, warranty terms and real inspection photos, the things a franchise call centre cannot match.
Qualified inspection bookings
The form asks what the homeowner is actually seeing, how long it has been happening and whether they own the property. Bad-fit enquiries filter themselves out before they reach your calendar.
Call tracking on every job
Dynamic numbers tie each booked inspection back to the keyword that produced it, so budget moves toward the terms that generate signed contracts.
The searches we go after
- foundation repair near me
- foundation repair [city]
- house foundation crack repair
- bowing basement wall repair
- slab jacking and mudjacking
- pier and beam foundation repair
- foundation inspection near me
- settling foundation contractor
We have run this campaign before
- Proven campaign structure for foundation repair
- Negative keyword list built from real search terms in this industry
- Landing page written for this specific buyer
- Call tracking on every enquiry from day one
- Weekly optimisation against lead quality
- Month to month, cancel any time
Frequently Asked Questions
48 to 72 hours from the moment we have account access and your service area. We are not designing from scratch. The campaign structure, negative lists and landing page have already been proven on foundation accounts, so the work is adaptation, not invention.
As far as anyone reasonably can. The qualifying questions on the landing page, combined with a negative keyword list built specifically for structural work, remove a large share of them. Nothing removes all of them, and anyone promising that is selling something.
Yes, but not by matching their budget. Local operators win on trust signals a franchise cannot fake: named engineers, local job photos, transferable warranties and a real phone number.
Clicks in structural repair are expensive, so this industry needs meaningful budget to produce consistent volume. We will tell you what your metro requires before you commit, and if the numbers do not work we will say so on the call.