Google Ads for
Foundation Repair
Foundation repair work is one of the highest-ticket jobs in home services, and the search intent is unmistakable: somebody just noticed a stair-step crack and is worried. We build the campaign that reaches them in that hour, and keeps you out of the auction for everything else.
Live in 48–72 hours · Month-to-month billing · no-contracts cancel anytime
How we run foundation repair campaigns
Structural intent only
Ad groups built around piering, slab jacking, bowing walls and settlement, with a negative list refined across foundation accounts that blocks DIY, materials and academic traffic before it costs you a click.
Franchise-proof positioning
You will not out-spend a national brand, so we do not try. The landing page leads on local engineering, warranty terms and real inspection photos, the things a franchise call centre cannot match.
Qualified inspection bookings
The form asks what the homeowner is actually seeing, how long it has been happening and whether they own the property. Bad-fit enquiries filter themselves out before they reach your calendar.
Call tracking on every job
Dynamic numbers tie each booked inspection back to the keyword that produced it, so budget moves toward the terms that generate signed contracts.
Frequently Asked Questions
48 to 72 hours from the moment we have account access and your service area. We are not designing from scratch. The campaign structure, negative lists and landing page have already been proven on foundation accounts, so the work is adaptation, not invention.
As far as anyone reasonably can. The qualifying questions on the landing page, combined with a negative keyword list built specifically for structural work, remove a large share of them. Nothing removes all of them, and anyone promising that is selling something.
Yes, but not by matching their budget. Local operators win on trust signals a franchise cannot fake: named engineers, local job photos, transferable warranties and a real phone number.
Clicks in structural repair are expensive, so this industry needs meaningful budget to produce consistent volume. We will tell you what your metro requires before you commit, and if the numbers do not work we will say so on the call.