Google Ads
ROI Calculator
Use this calculator to learn if Google Ads make financial sense for your business
1
3 of 10
add your keywords
1 in 5 clicks convert into a lead
30 leads per month
1 in 4 leads becomes a customer
what one customer is worth to you
you keep $50 of every $100 invoiced, after the cost of service delivery
Estimated cost per lead
$0.00
Minimum Monthly Budget
$0
the math
Median CPC per keyword = (low range + high range) ÷ 2
Median uses the midpoint of the range for every keyword
Average CPC = mean of those values = —
Cost per lead = average CPC ÷ conversion rate
New customers
0/month
Customer acquisition cost
$0
Estimated revenue
$0/month
Gross profit
$0/month
Profit after ad spend
$0/month
Return on ad spend
0.0×
definitions
- Median CPC
- The midpoint of a keyword’s low and high bid range — what one click is likely to cost.
- Click to lead conversion rate
- The share of clicks that turn into a lead, meaning a call or a form fill.
- Cost per lead (CPL)
- Average cost per click divided by your conversion rate. What one lead costs you.
- Minimum monthly budget
- Cost per lead multiplied by the number of leads you want each month.
- Lead to sale conversion rate
- The share of leads that become paying customers.
- Customer acquisition cost (CAC)
- Ad spend divided by new customers. Always higher than your cost per lead.
- Gross profit margin
- What is left of every dollar invoiced after the cost of service delivery.
- Gross profit
- Revenue multiplied by your gross profit margin.
- Profit after ad spend
- Gross profit minus the ad budget. Before overhead such as rent, wages and insurance.
- Return on ad spend (ROAS)
- Revenue divided by ad spend. 3.0× means three dollars back for every one spent.