Google Ads for
Asphalt & Sealcoating
Why asphalt and sealcoating campaigns waste money
Most asphalt accounts fail for one of two reasons. The first is treating a residential driveway seal and a commercial lot resurface as one audience. They search similarly, so budget drifts to whichever is cheaper per click, which is almost always the low-value one.
The second is the season. You have a limited number of weeks to book the year work, and a campaign that ramps slowly in spring has already lost a chunk of the calendar by the time it finds its feet.
On top of both sits the door-knocker problem: crews with leftover sealer quoting a price you cannot profitably match, training homeowners to expect a number that does not exist.
Built for asphalt and sealcoating, not adapted from another industry
Commercial and residential, split
Two separate campaigns with their own budgets, ad copy and landing pages. Property managers and homeowners never compete for the same dollar, and commercial gets priority weighting because the job value justifies it.
Season-aware ramp
Spend ramps ahead of your season rather than during it, so you are booked out while competitors are still switching campaigns on. It winds down deliberately rather than trailing off into wasted spend.
Priced against door-knockers
The landing page leads on materials, preparation, coats and warranty, the things a cut-price crew skips. It reframes the comparison away from a single number.
Service-level ad groups
Sealcoating, crack filling, resurfacing, patching, new installation and line striping are separated. Each carries different job values and margins, and lumping them together hides which one is actually paying for itself.
The searches we go after
- driveway sealcoating near me
- asphalt paving contractor [city]
- parking lot repair [city]
- asphalt resurfacing near me
- crack sealing contractor
- commercial asphalt paving
- blacktop driveway installation
- parking lot line striping
We have run this campaign before
- Proven campaign structure for asphalt and sealcoating
- Negative keyword list built from real search terms in this industry
- Landing page written for this specific buyer
- Call tracking on every enquiry from day one
- Weekly optimisation against lead quality
- Month to month, cancel any time
Frequently Asked Questions
Commercial generally carries the job value and the repeat contracts, but it is a longer sale with fewer searches. Most accounts run both with commercial weighted higher. We look at your market volume before deciding the split.
Earlier than most contractors expect, ahead of the first warm stretch while homeowners and property managers are planning rather than buying. Arriving once the season is underway means bidding against everyone at once.
By changing what is being compared. The landing page details preparation, materials and coats, so the conversation moves from price alone to what is actually included. It will not win every price shopper, and it should not.
Yes, and that is normal in this industry. The account is deliberately ramped up and wound down around your season rather than left running flat through months when nobody is searching.